How to craft the perfect email signature for your shared mailbox
A well-crafted signature is the perfect piece of branding to round off your email – and make sure customers can get in touch. Let’s dive into what makes a great email signature and how you can put one together with SendBoard in Trello.
Things to consider
Make it personal
Most people use SendBoard with a "shared" email address like "hello@example.com". But that doesn’t mean you can’t sign-off an email with the name of the sender. Your contacts will appreciate that there’s a real person behind the email address.
Keep it simple
It can be tempting to stuff loads of info into the footer of an email, but your name and company phone number is really all that’s necessary. No need to repeat your email address.
Stack it up
Wide format email signatures look great on desktop but the formatting often doesn’t lend itself to mobile. Stack your content.
Use your brand
Include your logo for added credibility and ease of recognition. Just remember to optimise it for web! Large images can obliterate inboxes and create annoying slow load times for your recipients.
Make use of your brand colours to highlight the company name or draw out other details.
Consider a call to action
If you have a product or service to offer, consider including a short line inviting people to check it out. For an email help desk, consider pointing people to online FAQs where they might find the answer to their query.
Putting it together in SendBoard
Here are some guides to help you create an effective email signature in SendBoard. To get started, open up your email signature under “SendBoard Settings > Templates”.
How to add your logo
You can upload your logo under the “Account” area of your SendBoard settings. To add your logo to your email signature, click “Insert > Account Logo” from the editor menu.
How to include the sender's name
To insert the Trello user name of the person sending the email, click “Insert > Sender > First Name” from the editor menu.
How to customize the styles in your signature
You can tweak simple styles like color and font using the editor menu. And if you have a basic understanding of HTML/CSS you can customize every aspect of your signature by clicking the “<>” button.
How to include other personal information
If you’d like to include other personal information of the sender, you can set up a Saved Reply for each Trello user. You could still have a standard email signature set up with your company details, but each team member could use a shortcut to easily insert their personal details. For example, John Smith could set up a saved reply with the keyword "js" with his Job title and mobile number. When signing-off an email, he would just type "#js" and hit "Enter" to add his personal details.
There you have it! Those are all the tips we have to help you put together an awesome email signature for your shared inbox.
