In the competitive world of sales, outreach is key to getting your product or service in front of the right audience. The initial contact can determine if you make a sale or get overlooked. Having effective email templates can streamline the outreach process, ensuring you convey your message with clarity and professionalism.

This article will help you to:

• Discover Email Templates: We’ve collected 10 top email templates for sales outreach, to help spark ideas for your own emails.

• Integrate Email Templates into Your Workflow: Customize templates with variables, learn how to use ChatGPT to match your brand's voice, and incorporate them into your sales operations.

• Enhance Transparency and Collaboration: Standardized communication with email templates promotes clarity and consistency, and fosters a collaborative approach on your team.

10 Email Templates for Sales Teams

1. Introduction Email

Subject: Introduction: [Your Product/Service]

Hi {%contactFirstname%},

My name is {%card.firstmemberfullname%} from [Company Name]. We've recently launched [product/service] that [main benefit/value, e.g., "helps businesses increase their conversion rates"]. I believe it could benefit your business.

Would you have 15 minutes this week for a quick chat?

Best,
{%userFullname%}

2. Follow-up After a Conference

Subject: Great meeting you at [Conference/Event]

Hi  {%contactFirstname%},

It was a pleasure meeting you at [Conference/Event Name]. I'd love to discuss how our [Product/Service] can potentially help [Recipient’s Company].

Are you available for a call this week?

Regards,
{%userFullname%}

3. Cold Outreach

Subject: A solution for [pain point]

Hi {%contactFirstname%},

I came across [Recipient’s Company] and noticed you might be facing [specific pain point]. Our [Product/Service] has helped companies like yours by [specific benefit].

Would you be open to a brief call to explore this?

Cheers,
{%userFullname%

4. Re-Engagement Email

Subject: It's been a while...

Hi {%contactFirstname%},

Last time we spoke, you mentioned [past discussion point]. I wanted to reconnect and share some new features in our [Product/Service] that could be of interest.

Can we catch up this week?

Best wishes,
{%userFullname%}

5. Referral Outreach

Subject: [Mutual Connection] recommended I get in touch

Hi {%contactFirstname%},

[Mutual Connection] spoke highly of you and suggested we connect. I believe our [Product/Service] could align well with [Recipient’s Company's needs/goals].

Would you be available for a chat soon?

Regards,
{%userFullname%}

6. Value Proposition Outreach

Subject: Boosting [specific metric] for [Recipient’s Company]

Hi {%contactFirstname%},

Are you looking to improve [specific metric]? Our [Product/Service] has helped businesses increase [specific metric] by [percentage/statistic].

I'd love to discuss how we could help.

Cheers,
{%userFullname%}

7. Personalized Offer Email

Subject: Exclusive offer for [Recipient’s Company]

Hi {%contactFirstname%},

We've crafted a special offer for businesses like [Recipient’s Company]. I believe [Product/Service] could be a game-changer for you.

Can I share the details with you?

Regards,
{%userFullname%}

8. After a Demo

Subject: Thank you for exploring [Product/Service]

Hi {%contactFirstname%},

Thank you for taking the time to see our demo. Based on our discussion, I feel [Product/Service] can address [specific needs or challenges mentioned during demo].

What are your thoughts?

Best,
{%userFullname%}

9. After a Rejection

Subject: Appreciate your feedback

Hi {%contactFirstname%},

Thank you for considering [Product/Service]. I respect your decision. Could you share any feedback or reasons for the pass? It'll help us improve.

Best wishes,
{%userFullname%}

10. Seasonal Offer Email

Subject: Special [Seasonal Event, e.g., "Holiday"] Offer on [Product/Service]

Hi {%contactFirstname%},

In the spirit of [Seasonal Event], we're offering a special promotion on our [Product/Service]. I thought of you and [Recipient’s Company] as it could be a perfect fit.

Would you like to hear more?

Warm regards,
{%userFullname%}

Using ready-made email messages

Email templates for sales outreach can be powerful tools. While these templates offer a foundation, remember to personalize each email based on the recipient to improve your chances of getting a response. Authenticity, clarity, and value proposition make for effective sales outreach!

Customization is key to matching these templates with your brand's voice and language. Change them a little so they sound like your company. If your company is fun and friendly, your emails should be too!

Working together, better

Using email templates helps your team work better together. When everyone uses the same kind of email, it's easier to know what's going on with a lead, even if you weren't the one talking to them first.

Using a Kanban approach to organize sales emails

Kanban is a tool that works a lot like a visual checklist. Imagine a board with columns where you move tasks or notes from "To Do" to "Doing" and then "Done". In sales, using Kanban for emails means you can easily see which leads you need to chat with, who you're currently talking to, and who you've already reached out to. It's a great way to stay on top of your sales pipeline without dropping the ball on any potential deals.

Plus, if you use Trello and Email for Trello as your Sales CRM, you can set up automated triggers to send out saved replies and updates when other actions occur.

Power-up with Email for Trello

The Email for Trello power-up by SendBoard morphs your Trello Kanban board into a Kanban-style Sales CRM. It's crafted especially for handling a Sales CRM system and links your email directly with the Trello platform. This means your emails get turned into actionable tasks on your Trello board. By syncing your email with Trello's visual features, you can tailor the tool to fit your unique sales needs, ensuring a smooth and efficient way to manage your sales communications.

Ready to take your Sales CRM to the next level with the Kanban approach? Dive in with Email for Trello →